Can Any Inbound Linking Hurt My Ranking?

No Comments

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Recent Tweets

Online marketing

Here is one of our latest web design that we have created together with Sonrons. If you are in need of a new web page, webshop or an advertising campaign, please contact us. #webdevelopment #marketing #Advertising #OnlineMarketing pic.twitter.com/RlnRsZt1KU

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

More from our blog

See all posts
No Comments
  1. Pingback: kontraindikation sitagliptin

  2. Pingback: spironolactone insomnia

  3. Pingback: qualifications for semaglutide

  4. Pingback: acarbose pi

  5. Pingback: remeron rash

  6. Pingback: how long does it take for abilify to get out of your system

  7. Pingback: is protonix an antacid

  8. Pingback: is robaxin an anti inflammatory

  9. Pingback: actos externos

  10. Pingback: repaglinide and pregnancy

  11. Pingback: augmentin reviews

  12. Pingback: what are the side effects of celebrex

  13. Pingback: snorting buspar

  14. Pingback: is bupropion the same as wellbutrin

  15. Pingback: citalopram celexa

  16. Pingback: pure ashwagandha

  17. Pingback: how long does it take for baclofen to kick in

  18. Pingback: celecoxib black box warning

  19. Pingback: aspirin vs acetaminophen

  20. Pingback: aripiprazole generic

  21. Pingback: what is allopurinol used to treat

  22. Pingback: amitriptyline interactions

  23. Pingback: what does flexeril do

  24. Pingback: ddavp test von willebrand

  25. Pingback: augmentin coupon

  26. Pingback: average dose flomax

  27. Pingback: depakote level too high symptoms

  28. Pingback: que es citalopram y para que sirve

  29. Pingback: diclofenac sod 75

  30. Pingback: effexor doses

  31. Pingback: best time to take evening dose of contrave

  32. Pingback: blood pressure medicine cozaar

  33. Pingback: is diltiazem a beta blocker

  34. Pingback: ezetimibe simvastatin wiki

  35. Pingback: bactrim banned in the uk

  36. Pingback: does bactrim affect birth control

  37. Pingback: cephalexin diarrhea

  38. Pingback: clindamycin vs ciprofloxacin

  39. Pingback: can you smoke weed on cephalexin

  40. Pingback: gabapentin wirkungen

  41. Pingback: lexapro saved my life

  42. Pingback: lexapro and cymbalta together

  43. Pingback: female viagra pills in india online

  44. Pingback: how much fluoxetine to overdose

  45. Pingback: price of keflex at cvs

  46. Pingback: can amoxicillin treat stds

  47. Pingback: metronidazole macrobid

  48. Pingback: nortriptyline and escitalopram

  49. Pingback: zoloft information

  50. Pingback: rebellious medication for diabetes

  51. Pingback: rybelsus prescribed for weight loss

  52. Pingback: side effects of rybelsus 3 mg

  53. Pingback: furosemide rxlist

  54. Pingback: lisinopril diplopia

  55. Pingback: glucophage glucotrol

  56. Pingback: klonopin tamoxifen

  57. Pingback: pregabalin kidney pain

  58. Pingback: valacyclovir mayo

  59. Pingback: does sulfamethoxazole/trimethoprim affect birth control

  60. Pingback: metronidazole pharmacorama

  61. Pingback: neurontin yorumlar

  62. Pingback: price of cialis in pakistan

  63. Pingback: cialis daily dosage

  64. Pingback: tadalafil and dapoxetine in india

  65. Pingback: snafi tadalafil

  66. Pingback: sildenafil price in mexico

  67. Pingback: can i buy viagra in india

  68. Pingback: how to get a viagra prescription online

  69. Pingback: viagra cheap canadian pharmacy

  70. Pingback: can i buy generic viagra in canada

  71. Pingback: sildenafil 80 mg

  72. Pingback: legitimate online pharmacy uk

  73. Pingback: iron dragon liquid tadalafil

  74. Pingback: viagra online pills

  75. Pingback: cialis diabetes

  76. Pingback: order viagra online nz

  77. Pingback: cialis store in korea

  78. Pingback: pharmacy online no prescription

  79. Pingback: pharmacy price of cialis

  80. Pingback: order cialis soft tabs

  81. Pingback: tadalafil 40 mg dosage

  82. Pingback: purchase viagra with paypal

  83. Pingback: cialis prescription online

  84. Pingback: where to buy cialis from canada

  85. Pingback: buy cheap viagra online from india

  86. Pingback: buy viagra in india online

  87. Pingback: generic sildenafil prescription

  88. Pingback: cheap tadalafil 10mg

  89. Pingback: buy cialis generic online 10 mg

  90. Pingback: sildenafil prescription cost

  91. Pingback: real cialis sublingual

  92. Pingback: reliable online pharmacy xanax

  93. Pingback: does publix pharmacy carry oxycodone

  94. Pingback: propranolol pharmacy uk

  95. Pingback: online pharmacy no prescription needed percocet

  96. Pingback: naproxen pharmacy price

  97. Pingback: hire someone to write my essay

  98. Pingback: english essay help online

  99. Pingback: essay assignment help

  100. Pingback: essay on customer service

  101. Pingback: college application essay writing service

  102. Pingback: buy essays online for college

  103. Pingback: help me write my college essay

  104. Pingback: best essay writing service canada

  105. Pingback: i need help with my essay

  106. Pingback: write my essay for me

  107. Pingback: buy custom essay

  108. Pingback: best cheap essay

  109. Pingback: cheap custom essays

  110. Pingback: college essay writer

  111. Pingback: college admissions essay help

  112. Pingback: viagra sublingual

  113. Pingback: 3interior

  114. Pingback: 1broadest

  115. Pingback: how to make money with your iphone

  116. Pingback: เงินด่วน อำเภอ ปะคำ

  117. Pingback: online brand reputation management services

  118. Pingback: ดอกเบี้ยลิสซิ่ง ถูกที่สุด

  119. Pingback: agen judi bola

  120. Pingback: +

  121. Pingback: email list cleaner

  122. Pingback: gaming merchant account

  123. Pingback: get traffic

  124. Pingback: Nano silicon powder

  125. Pingback: HempWorx CBD

  126. Pingback: leicester digital marketing

  127. Pingback: ruszta dla trzody chlewnej

Leave a Comment