LinkedIn has always been the industry standard when it comes to marketing yourself professionally, but the past few years have seen the social network’s importance and reach increase dramatically. TechCrunch reports that LinkedIn has roughly 187 million unique visitors per month, and that number looks like it’ll continue to grow.
Instead of just maintaining your profile and company page and being active in LinkedIn groups, LinkedIn is now encouraging brands and individuals to leverage its robust, new publishing capabilities. It is clear that LinkedIn sees itself as a vital part of the future of content marketing
Inovating marketing tips for Linkedin:
The ultimate LinkedIn marketing strategy is also the simplest – start your own group. LinkedIn groups are thriving hubs of information, discussion and brand engagement. They bring together thousands of industry-relevant users, and make it possible to demonstrate the value of your business in an honest and beneficial way;
If you spend 10 minutes a day engaging personally with ten of your valued LinkedIn contacts, you will grow your influance;
Join industry discussion groups;
Linkedin is about building relationships, and one of the best ways of building relationships is to show your top prospects that you were listening to them;
Most people have no idea of the impact SlideShare can have on their LinkedIn marketing;
If you are only blogging on your corporate blog you are missing out on the opportunity to get your content in front of eager eyes on Linkedin;
Effective LinkedIn marketing is all about adding value to other users experiences. The quickest and simplest way to achieve this is through LinkedIn’s Skills section;
Sponsored updates allow you to boost the reach of your updates, and place your adverts, discussions and job advertisements in front of the right people;
Add real value with your feedback and comments;
In the same way that you can tag relevant people on Google Plus, Facebook and Twitter, LinkedIn allows you to mention your connections in posts;
InMails are one of the best features of LinkedIn’s premium memberships. These messages can be sent to any user, regardless of your connection to them; and best of all, LinkedIn will guarantee a response to each message;
Optimize your profile and Don’t shy away from visual content.