How to Increase Traffic to Your Small-Business Website

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What is better than hundred views on your website? Thousands of views! Have a website but the unique visitor numbers are small? Looking to increase traffic to your website? Follow the tips below to increase your number of visitors to your website.

Content is king

With the search engine algorithm changes and the need for good content, it is no surprise how important great content is to increase traffic. Write for your target audience, not for robots. This will help build your brand AND improve your overall online visibility. Link for relevant content and keep the links to a minimum (3 to 5 links). Don’t forget to link to your own website and other pages – this is data-rich food for search engine crawlers. The added bonus is that your users will have the content they need in a sensible way. This builds credibility and trust.

Social integration

Social Media is a great way have to connect with your audience. It is very possible that your business is using a multitude of social channels and engaging with your audience. Be sure to add a call-to-action on these social channels to get more potential clients on your website. 140 characters to influence and have your audience seek for more interesting information. Use your social efforts to drive traffic to your site. Are you looking to gain more traffic on social media channels? Use it regularly and use #hashtags appropriately. Are you unfamiliar with #hashtag*?  The hashtag connects your message with the #topic or #cause so those seeking information can easily find it.

*Too many #hashtags can have the reverse outcome and users will see this as spam instead. The bet practice is to use 1-3 hashtags per message.

Multimedia = attention grabbing

Video and images capture the attention of your users and search engines alike. Multimedia increase visibility because all are inherently intrigued by visuals. Including an video/image on your press releases, social media channels, blog posts and website puts a bull’s eye target for your users’ line of vision. Simply put: multimedia gets noticed and being noticed is the first step in driving traffic to your website and brand. Take the next step and use the multimedia efforts within your social media strategy.

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