Incorporation of Company Branding and SEO
- 17th April 2014
- Advanced SEO Techniques, Brand development, SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.
Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.
The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.
One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
About us and this blog
We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.
Recent Tweets
Here is one of our latest web design that we have created together with Sonrons. If you are in need of a new web page, webshop or an advertising campaign, please contact us. #webdevelopment #marketing #Advertising #OnlineMarketing pic.twitter.com/RlnRsZt1KU
A new website for our client: buff.ly/32FVDzn #webdesign #webdevelopment #web #design #marketing #outsourcing pic.twitter.com/ZxA8rnHbCo
Here is a simple yet beautiful sweepstakes landing page for our client. Need a website, contact us now: buff.ly/2JDplLH #website #design #marketing #outsourcing pic.twitter.com/32YzvdUfkG
Request a free quote
We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.
More from our blog
See all postsRecent Posts
- Marketing automatization 2nd January 2023
- White label marketing services 27th December 2022
- 48 Tips to Help You Boost Your Productivity 17th March 2016
Pingback: social signals provider
Pingback: javsearch.mobi
Pingback: facebook1
Pingback: facebook
Pingback: a2019-2020
Pingback: #macron #Lassalle
Pingback: cleantalkorg2.ru
Pingback: 2019