Category Archives: Business advice

Email marketing outsourcing

5 Reasons To Outsource Your Email Marketing

Email marketers want to maximize the value of their email campaigns, but many marketers lack the budget, resources or expertise to create campaigns…
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Online marketing outsourcing

Online Marketing Outsourcing: When To Outsource, When To Do It In-House

You’re responsible for online marketing for your company. You’re not sure whether you should hire an SEO firm, learn to do the work…
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5 Online Marketing Basics Every Entrepreneur Needs to Know

Entrepreneurs spend a considerable amount of time learning how to boost their businesses. Marketing is key to the success of a business and online marketing is ever so…
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How to Choose a Company Name: A 12-Point Test

For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot…
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Is Search Engine Submission Necessary?

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but…
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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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