Gerli Wren & Co. is a Panama based law firm focused on specific business expertise and company formation services. This enables us to advise international enterprises and individuals on aspects related not only to Panama Law, but to legislation in each country.
Challenge
Avoid over-targeting existing visitors.
Solution
A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.
Results
Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.
103% increase in average lead volume per quater
200% increase in conversion rate since 2014
From the client
These guys has built such a strong relationship with our organization that we consider them an extension of our marketing department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.
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