Double-Take Software, Inc., a publicly listed company, develops software that reduces downtime and protects data for business-critical systems in Microsoft server environments and also more recently on Red Hat Linux and VMWARE ESX servers.
Challenge
Their goal was to increase the sale of software products. To achieve this, Double-Take software wanted to increase organic traffic by improving their search engine ranking.
Solution
We drafted on-site optimisation to include key industry terms and rewrote each page, ensuring there was a clear message and purpose to help increase conversion rates. We also carried out technical improvements and streamlined the buying process for increased transactions and revenue.
Results
Our on-site optimisation and the development of tailored content resulted in improved search visibility, as reflected in the continued growth of non-paid traffic and new visits.
Transactions and revenue have also consistently grown in line with traffic. This shows that the right audience is being brought to the site through search.
An increase in the number of new users of 664% in five months.
Conversion rate improved from 3.44% to 11.48%.
From the client
These guys has built such a strong relationship with our organization that we consider them an extension of our I.T. department. We know that service is just a phone call or e-mail away and that we will receive the same level of they always makes us feel like we're their #1 customer.
