For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.) Name consultants are paid millions each year to help decide what to call a company. Now one has come up with a test: San Francisco naming boutique Eat […]

For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.) Name consultants are paid millions each year to help decide what to call a company. Now one has come up with a test: San Francisco naming boutique Eat […]

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