This year Marketers Tastes In Social Media Are Changing

It was a little over five years ago when MySpace was still popular and Facebook just rolled out the now iconic “Like” button. Since then, social media grew into a huge worldwide phenomena with more than 1,730,000,000 users uploading 20 thousand pictures on Tumblr, 104 thousand images on snapchat and 2.46 million posts on Facebook every minute.

In the newest March 2015 study of 1,434 CMOs, the social media research and strategy firm notes the following trends:

• Marketers interest in location-based check-in apps appears to be over. Only 5% of marketing leaders share check-in information from sites like Foursquare in the current survey as compared to 28% just 24 months ago.
• Marketers interest in LinkedIn as a source of sharable content is growing. Cross posting of LinkedIn content to Twitter is up 200% over the past 24 months.
• The Continued Rise of Paid Social Media Advertising. If you really want to get more mileage from all your social media efforts, then it would be wise to consider paid social media advertising.
• With experts projecting that more than one billion people in 2015 will access the Internet only through their mobile gadgets, focusing on mobile social media will be a very logical thing to start right here right now.
• For optimal marketing success in 2015, visual content is more valuable than ever, CMOs say, and quality over quantity of audience is finally ruling the day.

In one of the most promising developments since 2012, CMOs have moved strongly away from the goal of simply having a large audience to the more meaningful effort of obtaining a highly valuable audience, of whatever size it may be.

Social media sharing is more valuable and prominent than ever as an audience engagement, branding and content management trend. But for maximum success stick to compelling content from mainstream publications and industry reports.